Brand identity design

An expressive logo with a design system that includes typography, colors, and more.


Logo design

Your logo is something like the face of your business. You can’t afford to have it looking out of sorts!

The logo design process consists of design exploration (usually mood boards—a collage of images to serve as inspiration for your new brand) then sketches. After we settle on a concept or two, I design the logo(s) and we refine towards your final, simplified, memorable mark.

Style guide

Your style guide is the primary DNA of your brand identity. It will hold the colors, typography, graphic elements, and general rules for visually expressing your organization’s brand, as well as any vital elements for your product or service. (Example: laptop stickers for a tech company.) A style guide establishes and enforces consistency and cohesion for your brand, inspiring trust.

Marketing design

Do you have any marketing materials that need to be designed? Whether Instagram templates, packaging,  business cards, or brochures, I will build a variety of elements that all tie together wonderfully with your overall brand.

My approach

# 1

Clarity and purpose always win the game

Your brand, including your logo, should attract your target audience on first sight.

# 2

The world rewards consistent and steadfast

The brand design we create will leave you never wondering, “What should this new thing look like?”

# 3

Emotional connections are vital

Expressiveness is key when your customers are being overloaded with others’ messaging.


Let’s get your brand strong

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