BeautyMagick is a makeup line that spreads the word about spirtuality and inner beauty. Working with the founder, I created a brand identity that captured their “cute, but goth” personality.

Social media ready

I didn’t want to get too far from the “cute, but goth” direction, so we started with a moodboard. I added images that I thought would work, while the client added some of her own. From there, I created a monogram logo with crystals (because the makeup comes with healing crystals in it). I also created a style guide and social media assets for posting quotes.

Quote template
Style guide
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