Product design that works its ass off.

Research / UX / Design / Code / Testing / Everything / You / Need / Let’s / Get / It


I’ve designed a wide range of websites, apps, and brands.

See What I’ve Done

Being different makes you valuable.

Only make decisions you’re excited about.

Impact-first design.

Win by learning faster than everyone else.

Focus on what’s worth fighting for.

Measurable goals = effectiveness & efficiency.

Consistency is key.

Do it 10x better. Think big.

Know what context you exist in.

You can tweak the game. You can change the rules.


Keeps the needs of entrepreneurs & startups in mind. Further tailored for your business.

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Hi, my name is Diana, and Sunday Grind is my studio alias. I'm a freelance product designer & developer with 8 years of experience. I'm located in Los Angeles. I am inspired by connecting people, a strong competitive spirit, and innovative individuals & companies.

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Things people say.

  • “I really enjoyed working with you. Your design skills are amazing and I'm very pleased with the results. The initial set of changes are on the site and we've seen a great response in terms of metrics.”

    “I would definitely recommend Diana to anyone who wants outstanding websites and I can't wait to team up with her again in the future. Thanks for making my website dream come true Diana, you're the best!”

  • “The site overall has been amazing—my monthly recurring revenue has gone up significantly since we started due to the conversion rate and price increase.”

    “It's great to have someone who approaches things in such a positive ‘let's try’ way.”

The grind includes Sunday.