Web design that works its ass off.

Web / Mobile / UX / Branding / Development / Everything / You / Need / Let’s / Get / It


I’ve designed a wide range of websites, apps, and brands.

See What I’ve Done

Being different makes you valuable.

Only make decisions you’re excited about.

Impact-first design.

Win by learning faster than everyone else.

Focus on what’s worth fighting for.

Measurable goals = effectiveness & efficiency.

Consistency is key.

Do it 10x better. Think big.

Know what context you exist in.

You can tweak the game. You can change the rules.


Keeps the needs of entrepreneurs & startups in mind. Further tailored for your business.

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Hi, my name is Diana Lopez, and Sunday Grind is my studio alias. I'm a freelance digital product designer & developer with 8 years of experience. I get inspired by helping small, innovative companies stand out loud in a meaningful way.

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Happy Clients.

  • “I really enjoyed working with you. Your design skills are amazing and I'm very pleased with the results. The initial set of changes are on the site and we've seen a great response in terms of metrics.”

    “I would definitely recommend Diana to anyone who wants outstanding websites and I can't wait to team up with her again in the future. Thanks for making my website dream come true Diana, you're the best!”

  • “The site overall has been amazing—my monthly recurring revenue has gone up significantly since we started due to the conversion rate and price increase.”

    “Creative. Fast. Committed. She felt like a true member of our team. Can’t wait to work with Diana on our next project.”

The grind includes Sunday.